SeniorDiscounts Market

Here is a brief look at our market:

  • The oldest boomers – those 78 million people born between 1946 and 1964 – began turning 60 in 2006. They will continue reaching that milestone at a rate of 7 people per second for the next 18 years.
  • By 2030, the 65+ population will more than double to about 71.5 Million, and by 2050 will grow to 86.7 Million. (US Census Bureau)
  • 147% – Projected percentage increase in the 65-and- over population between 2000 and 2050. By comparison, the population as a whole would have increased by only 49 percent over the same period. (US Census Bureau)
  • In the United States, people over the age of 50 spend an estimated $1.7 trillion on goods and services each year and account for almost half of total consumer spending.
  • Americans older than 65 are the richest of any other age segment with multiple income sources such as pensions, social security and investment. (Reuters)
  • One-third of consumers in the range of 55- to 61-years-old prefer to shop online. (Reuters)
  • People 50 and older account for half of all consumer spending, corporate America’s marketing is still geared toward the young. (Deloitte and Touche)
  • Older Internet users now comprise the fastest growing demographic group in the US Internet market. Mature users access the Internet more often, stay online for longer and visit more websites than younger users. (Media Metrix)
  • Over the next five years, the number of US baby boomers who use the Internet at least once a month will grow by more than 5 million, rising from 58.2 million in 2006 to 63.7 million in 2011. (eMarketer)
  • Over-60s will also be a large and growing segment of the US Internet culture, growing from 17.7 million Internet users in 2006 to 25.3 million by 2011. (eMarketer)
  • Adults 50+ will be the only growth demographic – measured by age – between now and 2015. (US Census Bureau)
  • Boomers are using the web at nearly the same rate as other age groups, and in just about the same way. Contrary to stereotypes, 70% of adults 50-64 are online. (Pew Internet & American Life Project)
  • 50+ Internet users are more likely to use the web to gather information than GenX’ers. (Pew Research)
  • Two-Thirds of Adults ages 50 to 64 use the Internet. (eMarketer)
  • The older the Internet user, the more willing they are on average to click on sponsored links. 80% of those ages 50 to 59; and just over 90% of those age 60 and older said they’d click on a sponsored link if they thought it was relevant. (eMarketer)
  • The over-50 population is growing faster than the under-50s and Boomers have a collective $2-trillion in spending power. (eMarketer)
  • 63% of American men and 66% of American women aged 50 to 64 are now online. (Pew Internet & American Life Project)

Here is a brief look at our traffic:

  • receives over 60,000 unique visitors every month
  • Received over 1 million unique visitors in 2006
  • Over 51,000 subscribers to its newsletters
  • Sends over 200,000 newsletters each month
  • Online since April of 2001

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